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Research papers

Teleuse on a shoestring

This paper looks at perceived impacts of telecommunication at the Bottom of the Pyramid in India, Pakistan, Philippines, Sri Lanka and Thailand. Strong positive impacts are seen in terms of emergency communication, maintaining relationships, and...

Catalogue: Telecom 2006
Authors: Shaheen Cader, Ayesha Zainudeen, Harsha de Silva
Company: Nielsen
October 8, 2006
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Citation

Cader, Zainudeen and de Silva (2006a, October 08). Teleuse on a shoestring. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/teleuse-on-a-shoestring


Research papers

Pop art project

Several market research studies concluded that in Latin America, design/form represents a strong competitive differential in the cell phone market. In Latin America, design works as a strong compelling element to cell phone consumers.However, the...

Catalogue: Qualitative 2006
Authors: Andréa Lima, Paula Luz, Richard Nelson
October 8, 2006
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Citation

Lima, Luz and Nelson (2006a, October 08). Pop art project. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pop-art-project


Research papers

Mobile content services from customers' point of view

The paper is an example of researching and handling content services in Eurotel Prague. The strong role of substitutes, primarily the Internet, and limited capability of current hardware represent the main limitations for mobile content services...

Catalogue: ESOMAR Telecommunications Marketing Conference 2002
Author: Lenka Silerová
October 20, 2002
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Citation

Silerová, L. (2002a, October 20). Mobile content services from customers' point of view. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mobile-content-services-from-customers-point-of-view


Research papers

Brand loyalty among mobile phone users

This paper assesses a method that enables market researchers to provide a comprehensive understanding of what determines consumer loyalty (or absence) in a product category. The proposed approach assumes that the individual characteristics of...

Catalogue: Latin America 2002
Authors: Paulo Luís Gomes Alves, Silvia Aquino
May 12, 2002
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Citation

Alves and Aquino (2002a, May 12). Brand loyalty among mobile phone users. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brand-loyalty-among-mobile-phone-users


Research papers

Psychological determinants of consumer behaviour

The aim of the paper is to describe a method which can be employed in order to find out the psychological motivations underlying people's actions and which was successfully applied in order to understand the psychology of decisions concerning the use...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Author: Maria Concetta Di Maio
Company: TIM (Telecom Italia)
June 15, 1998
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Citation

Di Maio, M. (1998a, June 15). Psychological determinants of consumer behaviour. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/psychological-determinants-of-consumer-behaviour


Research papers

Analysis of actual and potential customer of mobile communications In Italy

This report offers evidence on the practicability and corporate efficacy of one approach to the analysis of socio-cultural factors influencing mobile phone use. 1 > Our survey enabled us to draw a general map of attitudes to cellular telephony...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Authors: Maurizio Soverini, Simonetta Armato, Mirella Belotti, Concetta Perone, Mario Fumi
Company: TIM (Telecom Italia)
June 15, 1998
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Citation

Soverini, Armato, Belotti, Perone and Fumi (1998a, June 15). Analysis of actual and potential customer of mobile communications In Italy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/analysis-of-actual-and-potential-customer-of-mobile-communications-in-italy